Start Your Own Business [Book Review]

The topic of the book is pretty obvious. If you want to start up a business, this should give you some insight over the steps required for a successful startup launch and its survival in the market. And with over 650 pages of information, the book will take you through all the steps one will experience in such an endeavor: Initial Ideas, Market Planning Financing, Launch and Marketing, and of course….. Profit.

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I acquired this book when I was throwing around the idea of starting a rock climbing gym in my home town area in Wisconsin. This was in tandem to my pursuit on the finances required in starting such a development. There are a few things online pertaining specifically to the climbing gym market, but a lot is more “advertising” from consulting companies to “help” you start your business. The one thing that I learned is that climbing gyms requires A TON of up-front money to acquire a 3-story building, re-work the building’s interior, acquire all the polyurethane holds, and THEN add the finishing touches before opening it to the public ….after to settle the insurance costs for such a sport complex. The costs would be $500,000 minimum, which I don’t have  ….yet.

But now that I got a new job in laser development and applications (with a lot more technical potential in terms of career growth), I don’t have to finish this book anytime soon (though I have already got 60% through it). Nevertheless, I still really enjoyed reading this book. I think I marked a spot every 20 pages in the book for future reference, and there are still ideas that I can relate to in my current job in sales engineering.

One of the strongest themes throughout the book is the topic of “finding the right market.” Before you start, one must know who you are aiming your business at and how to best reach them. Even before your doors are open, it is wise to know your audience, whether it is local (store) or global (online) and how it competes with current options available. Or in my case ….. how it would fare in an environment which has no prior exposure to such a opportunity.

I was looking into a climbing gym in the Green Bay / Appleton are in Wisconsin, which currently has NO climbing gyms. Perfect right? While such an establishment would attract older teens and young professionals, it does attract a more niche audience in that population. Would there be enough interested individuals to financially support such a large initial establishment. It would be one thing if I already had the money, but an interest rate on a $1M loan is another concern.  And if I build a smaller gym (or just a bouldering/yoga gym), would the reduced level of interest individuals still support the gym and potential expansions in the near future?

Regardless, work still continues after the the doors officially open for a small business. How to you keep your employees involved as a positive support team for your startup? What legal and accounting steps are required to stay up to spec with local laws and tax rates? And in what ways do you need to shift gears if you see an opportunity to strengthen your image to your target audience or expand it to others?

As a small bonus in this book, there are a few pages dedicated to “note taking” and “example spreadsheets” to write down your ideas. They are not perfect, but they are a good starting point when you do fill out your own.

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This reference book is not limited for a specific type of business. There are some chapters that will be more important to some vs. others. Thus, it’s OK to skim some sections based on your real goals. With a rock climbing gym in mind, the sections on supply chain managements and online presence are not as relevant to my business proposal. However, these are significantly more important to those wanting to produce and sell products online.

If you are someone like me who has almost NO experience in small business management, then this book is a really good start (though I cannot say for experience as a successful businessman). You’d think that I would know more on this topic, since my dad actually runs a dairy farm that he built from scratch, but it was never my cup of tea due to my unfavorable stance on raising farm animals and pets. However, I did get really good at operating heavy machinery and picking rocks in a crop field during my youth.

Side note: This copy of the book had a weird imperfection, as observed as the blue tape in the top right corner. This was observed on two pages. I assumed that the page is at the very end of a roll of paper during the printing process. And while it didn’t fully cover any of the words in the book outside of the page header, it made a “permanent bookmark” effect in the book that I kept finding myself flipping to continuously….which I initially thought was on purpose for something important….hahaha.

But still….business cards are important. But then again, just about everything in this book is crucial.

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Fundamentals of Routesetting [Book Review]

Most of the time, you pick up a guide book and get what you expect. If I pick up a map, I am hoping for a layout of an unfamiliar territory. Other times, you acquire a book ….. and don’t get what you wanted. While you did acquire some insight, it’s still not what you really intended, and the lack of satisfaction makes you disappointed overall with the purchase. That was my feeling with Fundamentals of Routsetting, by Louie Anderson.

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Routesetting, the art of making routes for climbing gyms and competitions. What do you think you would get out of this novel? How about the a technical list of unique tools and holds utilized? What about the different combinations that holds can be mated to bring out different techniques and test a climber’s balance or specific muscle strengths? Maybe a couple examples of set routes, or even a look-up table to help mix up your route setting portfolio?

Unfortunately, this book BARELY covers any of these topics, and it seems to give me the task to figure these tasks all to myself. This alone is flawed, because I (like many others) are limited to my local gym(s) and the preferences that my local routesetters utilize on the walls I climb there. I’ve been to other gyms during my travels for work, and I can tell the different variations utilized in how to tackle different climbs, let alone the different wall shapes that each gym is restricted to.

In general, most of the stuff in the book is already public knowledge to any climber that has been consistently working out at a gym for 6+ months. I’m over 2 years now into gym climbing, and I wanted a more technical “deep dive” approach.

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Most of the book is more about ethical or emotional challenges that a routesetter will encounter. For example: You should set routes so that you give a positive experience for your local climbers at all levels of skill.  Routesetters need to limit their own ego and openly accept the negative criticism that the users of the gym have on the current routes.

………Duh……it’s a business! Of course you need to balance route difficulty and customer expectations to keep the money flowing in. I wouldn’t still go to my gym if I didn’t enjoy it and feel a sense of self-improvement with the available routes.

There were a few topics that I did find insightful, though not really pertaining to the main theme. A major one is on competition setting, with side topics on budgeting, promotions, and side-activities (….not really routesetting, is it?). The last sections are more “expert advice” chapters from experienced professional setters, with some nice advice despite that it’s scattered and unorganized from the rest of the book. This makes the knowledge difficult to reference from a guidebook perspective.

The last 26 pages of the book are just flashy advertisements from various rock climbing hold manufacturers. Mostly eye-catching pictures with a couple images of what they make…..

I mean….. Seriously? If you are going to show off how you got prior advertisement funding for your book (instead of hiding product placement like most books and movies do these days), at least sort them by specialty and make it a useful look-up for us!

As you can tell, I’m not pleasantly proud of this book. I’ll probably keep on my bookshelf for now, just as a conversational starter for house guests to show off my interests in rock climbing. However, I still wouldn’t recommend this guide book.

 

Note: While not necessary, it doesn’t hurt that there’s plenty of eye candy throughout the book….

…. but remember this: deep attraction isn’t based on how someone’s body looks, but on the amazing feats that an individual can do with it! Physically and mentally…….

Make it a goal to always keep improving yourself.

 

 

 

 

Wild [Book Review….well, kind of]

I love backpacking. And that’s why I’m having surgery next month to get rid of that stupid plate on my right clavicle. I spent a week (5 nights) in Shenandoah backpacking, and almost every step irritated that obvious obstruction on my skin-tight shoulder. If I want to extend my future backpacking vacations without the pain, it has to go.

In addition, I’ve been wanting to read two well-known books on long-distance backpacking. The first is A Walk in the Woods by Bill Bryson. He’s the same author of A Short History of Nearly Everything, which is a completely different book altogether that I reviewed around a year ago (which brings me back to good memories of road trips across the American West). While that book takes place on the Appalachian Trail, the other book takes place on the other side of the United States. This book is titled Wild.

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Yes…..that’s a Mountain. They make great bookmarks and good conversational starters on airplanes.

Wild is a true story about the author and what brought her into the world of long-distance backpacking and her encounters along that journey. My interests initially laid in learning more about some of the technical aspects of the Pacific Crest Trail (PCT), including mail orders, route hazards, and hitchhiking insights, but there’s a fair bit more emotional insight that I wasn’t expecting in the novel. Cheryl Strayed, the author, grew up in a very atypical lifestyle. Living paycheck to paycheck, even as a child. Growing up in the neck of the woods with no power. But the strongest aspect was the lack of a close-knit family during the beginning of the story. After her mom dies from cancer during Cheryl’s early 20’s, she finds her life falling apart socially …. and almost mentally in a way. What made life beautiful and worth living, at least in the way she previously did, was no longer there.

Note: While I do feel compassion for Cheryl’s unfortunate unraveling as her stepfather and siblings slowly distanced themselves from her, I cannot truly understand her reasoning to crush her amazing, and almost self-sacrificing, husband for adultery and  hard drugs. It’s like if she couldn’t have half of a family, she would rather have none at all. Personally, my only real deep desire in life is to have that single companion, one that you can truly experience life with and where nothing else matters. I think that’s the most hurtful part….. when someone gives up the one thing I dream of but my six digit salary could never buy. And still, I can’t ignore the strong similarities that Paul and Cheryl had between themselves during their divorce that I experienced from my divorce with Kristina over three years ago.

But I cannot judge individuals based on their actions, because I am not them. And I will never be able to truly understand what she went through (considering that I have been blessed with a lot more in life). And in a way, the strong variations in individuals is what makes the human race …..beautiful. You can see such variations in nature and appreciate it just the way it is ….  without judgement or prior expectations. How the rocks shift over time, the various shapes of greenery adapt to their local climates, and the instinctive nature of wildlife behave in search of food, safety, and survival.

Sometimes it just takes a long absence from your daily comforts to truly appreciate what you have…….

And for some, it involves hiking over 1,000 miles at a rate of 15-20 miles/day to hit that reset button in your life. Not to learn how to “undo” what has been done, but to come to peace with the present and “efficiently” (or maybe “peacefully” is the better word here) move on. Cheryl found that in the PCT, along her marked route below.

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Her journey starts in the south near Mojave. The routes are tough, the distance between water sources are scarce, and the climate varies a lot due to the elevation changes. Cheryl has ran into bears, a bull, a llama, numerous rattlesnakes, and other (sometimes unidentifiable) animals. But none of that was life-threatening. Beside the couple scenarios where water was scarce, it’s funny to think that the most hazardous objects Cheryl ran into were other humans. While most are nice, there are still the few encounters where you can’t tell what the others’ intentions were …… especially when you hike alone ….. away from the “safety” of civilization.

Otherwise, most people do treat you with respect. Well, at least when you are a single, attractive woman. There are your supportive fellow backpackers, trail angels, empathetic locals that give you hospitality and meals, and the single sexual affair half-way through Oregon. Hence, her trail name being “The Queen of the PCT.” Because (just about) everyone wants to give her something…..

When doing long distance hiking, there’s a break-in period of 1-2 weeks. It’s not just the physical endurance of toughing up your feet and calves (which Cheryl never really recovered from during her hike). There is also an emotional shift. It takes time to no longer being perturbed to every unplaced sound at night. In addition, there may be a shift from loathing the social isolation to embracing the feeling of being alone.  I’ve noticed that I enjoy the feeling of only having to worry about two things during my backpacking trips: 1) where I would be sleeping and 2) how am I going to be getting there. No social obligations or media distractions. No mental dependence on other’s acceptance of my presence or opinions. It’s easier to build a sense of self-awareness and personal worth that way.

Otherwise, there’s a decent amount of planning required before adventuring out. Packing multiple boxes of food, spare clothing, seasonal tools, and spare cash being one the main requirements. And don’t forget to look at the long-term weather forecast…..so you don’t end up skipping the most beautiful part of the trail system!

Duly noted!

 

How to Stay Alive in the Woods [Book Rant]

I finally finished it…..well, most of it. My old “manly” book that I bought back in early middle school. You can tell it’s been slightly neglected over the last couple decades. The last couple years, I’ve finally picked it and started carrying with me during my backpacking adventures. And I got through most of it during my last week-long trip to Shenandoah.

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A note on Shenandoah….it’s very beautiful. I wouldn’t call it an ideal place to backpack, because there’s two options: Hike North/South in a straight line on the Appalachian Trail (AT) or do side loops perpendicular to the AT. I did the former, and I ended doing “day hikes” deep into the valley with 30 lbs on my back over slick wet rocks, when I could have just left everything up top and traveled more ground (until they closed the park due to Hurricane Florence).

So over those 5 nights, I covered the last chapters of the book, just in case I lost all the things on my back. Still, fairly useful information to know. However, there are a few main themes that the author, Bradford Angier, wants the reader to constantly keep in mind.

  • Everything that we NEED can be provided by nature. Food, water, and shelter. Guidance and medicine. And many obvious things are useful for multiple applications. While birch bark is good for making tinder to start fires, it also makes a great torch, can create good wind/water resistance, and a substitute for quick emergency footwear.
  • When you are alone, you change character. The comforts of community allow us to show off and extrapolate our actions, even if risks our health. Once removed, humans significantly improve their level of caution to minimize any risks that could easily be fatal in a remote environment. Thus, the #1 first-aid item one needs to bring with them is a strong knowledge-base on how to avoid any pitfalls from occurring in the first place.

The book has 4 main sections: Sustenance (food/water), Warmth (fire/shelter), Orientation (find/track), and Safety (avoidance/preparedness). The first edition was written around 1956, but nature has not changed in its capabilities. The part on getting a booklet for 20 cents may be out-of-date, but the main idea is still there. Also, the list of recommended medications may have different names, but the same issues are worth preparing for. There are plenty of diagrams to illustrate simple working tools or possible outcomes. While some topics are common-sense items, I don’t believe they are apparent to the typical civilized human since we never have to apply these habits in the age of Walmart or Google Maps.

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The author does mention how he left the city life of Boston to travel the wilderness to pursue his passions for the wilds of many kinds. There is a section of the book that strikes me quite strongly, with my continued residence in the metro-Detroit area:

With such philosophy not everyone will agree, ……. we have never regretted the decision not to waste what are called the best years of life earning money in order to enjoy a questionable freedom during the least valuable part.” (page 145)

I like to backpack for a few different reasons outside of just “being surrounded by the wilderness.” At the top of this list is this idea of a reset button from society. We grow up taking for granted a lot of our luxuries: AC, warm food, toilets, and roofs are some of the basics. But it goes deeper into our wants on social attention and pursued luxuries that we feel we “need to be happy.” By removing many of these factors, it’s interesting to see how you slowly adapt your mindset over an extended time period. And while you experience this renewed appreciations for your life, it also teaches you what is actually important to your satisfaction in life.

But coming back to the author’s statement, I’m realizing that the ages between 30-40 years are my peak times. And I’m not talking about attractiveness, from my last post(s). It’s when I’m mentally developed, I know what I enjoy doing, and I have the money and energy to pursue it. Now I just need to carve out the time!

 

Next time, I need more than 5 nights of absence from “life” to push that button!

 

Note: I really need to update my first-aid kit. A lot of it is still from my boy scout days from middle school, and the white packages are starting to look brown…..like the iodine is leaking through or something.

The Rational Male – Preventive Medicine [Book Review]

A few months back, I met someone. You know how that happens …….. a sensation of shared interests, an emphasis of similar viewpoints on the world and its meaning, and a deep level of physical attraction. However, there was something that hindered the friendship from progressing, and that’s when she did something about it……

She lied.

It’s an interesting interaction, where people will do things to partially alter another’s perception of themselves. However, it’s still this uncomfortable mentality where one can utilize such deception (and harmlessly rationalizing it later) to fulfill an unconscious desire. And thus, this act has led me Tomassi’s second book in the series: The Rational Male.

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If you are ACTUALLY following my book reviews, you will know that I read the first book a year or so ago (and reviewed it, of course). It reminded me of all the occurrences between myself and my prior long-term relationships. Rollo’s books describe how the struggles between an man and a women are theoretically rooted from the neural networks that make us male and female.

This book is SIGNIFICANTLY more organized and thought-out than the first novel. It initializes with a feminine timeline, the typical phases a woman will undergo, and the book will tie these understandings to the many common trends our society portrays (sorority dreams, 7 year itches, mid-life crises). All of these concepts are driven between a woman’s struggle in finding a suitable mate. I personally find the first paragraph of the book very insightful:

There are methods and social contrivances women have used or centuries to ensure that the best male’s genes are selected and secured with the best male provision she’s subjectively capable of attracting. Ideally the best man should exemplify the best of both aspects, but rarely do the two exist in the same male (particularly these days), so in the interest of achieving her biological imperative, and prompted by an innate need for security, the feminine as a whole needed to develop social conventions and methodologies …. to effect optimizing women’s Hypergamy.” (page 29)

Thus, to bear the most successful offspring, a mother will obtain the best Nature (sex) and Nurture (support) that life can offer her. And as she grows in wisdom, her attraction will shift from physical appearances (sex) to social status (support)……and then the pendulum swings a couple more times. You can see a rough timeline of these phases in the figure below:img_1443

As a female comes out of high school, she starts to realize the peak years of her attractiveness. People, men and women, give her more attention, and plentiful opportunities in life (not just courtship) open up to her. This can be where anything is possible…….until age starts to play its role. When the decline in attractiveness occurs, women start to strongly “enforce long-term relationship requirements” (sometimes the opposite of what they preached of themselves a few years back). This is where the first long-term shift in a women’s sexual focus occurs. However, most men make the mistake of sacrificing too much of themselves for their partner, lose their sense of self-worth, and find their sacrifices in-vain as their prior partner abandons them for another with rampart “alpha male” traits that he didn’t maintain in his own life. I promised myself that I would never make that mistake again.

While a women’s attraction to men is highly dependent on her “youth and fertility,” females desire both the sex and support described earlier in this post. This peak in attractiveness occurs at a much later age for a male, where he still retains his strength and looks but now has money, status, and “toys” that add to his self-worth. Thus, illustrated in the image below, we can see a ~10 year difference between a guy’s and gal’s peak sexual market value (SMV) to attract the best mate. Thus, the common trend of older men dating/marrying younger women…….img_1445.jpg

This is where the “Feminine Imperative” comes into play. Beyond the standard desires to  acquire the best genes and the most support for raising children (even if it’s not from the same man), the society has evolved to favor the female sex in the favor of “extending” the female’s peak years to her advantage. This has nothing to do with “glass ceilings” or “pay balance” but an underlying assumption in this society that MEN have to sacrifice and perform significantly more than women do. They must constantly perform, demonstrate status, and improve themselves to be judged positively. And men are always judged.

A women can sit on the couch all day and watch Netflix, but it doesn’t matter as long as she still looks good. The same cannot be stated for men. And whatever he does to sustain himself and his friends/family, the work put into is taken for granted because males need to “Man Up.”

This book isn’t a “hate post” on the female psychology. Instead, it is an open conversation portraying standard observations from millions of men (and women) around the world and coming to an understanding behind the reasons for these occurrences. The evolutionary-enforced trends that arise from our primal ancestry have resulted in the human race we are today.

The book is (possibly) written in a very aggressive fashion, not including the high level of vocabulary the author decides to implement in his chapters. Part of it is in the pain that he and many others have felt, resulting for a cry for help and assurance that there’s a way out. I’ve been a beta most of my life……..and mostly still am. I catch myself in the act and am slowly relearning my actions and expectations from others …… even if means assuming that women will still attempt to take advantage of my naivete.

Regardless, the one thing that I want from my life is some sort of motive and drive…. a reason for my existence. It’s my current #1 mental struggle, a state of unknowns including where to go and how high to aim. Do I maintain my current personal status and watch as everything slowly degrades to time and entropy, or do I fully turn around and build something new. Regardless, Rollo makes a very strong statement that reflects these internal conflicts of mine:

I think that the primary lesson of Game is that one needs to have a life and purpose that makes a man happy and determined to wake up every morning. Once a man takes control of his life, then a women becomes an interchangeable part of it like anything else. The road to that state only lies through relentless self-improvement and the shedding of prior limitations. Otherwise, the same brutal cycle repeats itself” (page 170).

 

Goodnight, my cruel …… yet beautiful world.

Graphene [Book Review]

I love my couch. And guess what I just finished doing on my couch………wait, that doesn’t sound right at all! Let’s start again.

I love cuddling on my couch with a good book. It’s a rainy day, and I was finally able to finish the last chapter (and possibly one of the most interesting ones) in my latest read Graphene.

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Graphene is an up-and-coming, possibly over-exaggerated, material in the scientific and high-tech industries. It’s a material that has interesting characteristics in conductivity, durability, and optical properties (just to name a few). Carbon fiber technology is a very rough, dirty version of the technology that still possesses some of the high strength-to-weight properties that graphene promises to improve on.

The book starts out by discussing a little bit of chemistry. Actually….. it talks a bit too much about chemistry for my taste. If you picked up this book because you are interested in graphene, you probably have had taken chemistry in college by now and will skip the first ~12 pages.

Graphene is another form of crystalline carbon. It’s a common fact that diamond is just pure carbon and is the hardest (“common”) material on earth due to its 3D atomic structure. Graphene, however, is a 2D (flat) crystalline layout made from a repeating pattern of carbon-based hexagons bound by alternating single and double bonds. This delocalizes the electrons that make up the double bonds that can freely flow through the 2D structure and result in the material’s high conductivity. See the right-most graphic in the image below:

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Graphene is more-or-less an academic curiosity in this generation, so don’t expect to see many uses for this material anytime soon. And here’s why! Most of the applications for graphene require the controlled growth of a single layer of the 2D structure or the manufacturing of very long lengths of the “film,” even if it’s a few layers high (at most).

Currently, we can mine graphene, but it comes out in a mess of tiny crystals that are meshed together in random orientations like straw in a haystack. This form is called graphite, the same stuff used in everyday pencils. It’s roughly shiny, breaks down easily, and kind-of conductive. The first experimental form of graphene evaluated was literally peeled off a piece of graphite using Scotch tape. And most of the producers of graphene just grind down “high-quality” graphite and suspend it in a liquid solution to keep these minuscule flakes separated.

It’s an interesting topic, but the layout of the book really bothered me.  The book talks about graphene and how amazing it is, but it doesn’t go into the details of these capabilities until well over halfway into the book. It talks about how to make it BEFORE the applications of the material. This irritated me more after I realized that these production processes don’t come close to what we need for these specified applications, make it mostly irrelevant. For example: tiny flakes aren’t useful for much if you have to glue them all together; the adhesive become the weakest link in the system.

There is also an entire chapter that talks about how graphene replaces most materials and just makes them better with no strong depth into HOW graphene can deliver these promises; it just lists where we can stick it. Solar panels, water filters, heaters, batteries, bandages, socks, car oil?…..you name it.

Oh….they only start using graphene symbols in the last third of the book to separate chapter sections. They just come out of nowhere.

The last few chapters actually go more into the technical details about applications and how they could be technically designed for practical uses. For example, there are 6 pages just on the topic of solar sails. It’s like a whole different author wrote that chapter. Additional topics of interest include the materials controlled conductivity (chapter 6), bio-enhanced applications (chapter 10), and nano-machines (chapter 11).

Thus, filtering through the disorganization and side rants (supply-demand, unrelated technology, patent trends?), I did obtain some interesting knowledge on the topic but still found myself still having this unsatisfied fill of info. I can’t help but feel that the authors just wanted to briefly write a book to put “book author” on their resume, and the editors received it and were like……”meh, good enough. Let’s just make some money. SOMEONE will buy it.”

Oh, don’t forget to feed your pets graphene…..this book essentially boasts the promises of the material in EVERYTHING!

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The Laws of Simplicity [Book Review]

It’s been a weird couple months for me mentally. I wasted a lot of time trying out a paid dating site. I’ve been personally obsessed with the idea of someday owning a rock climbing gym (I’m reading a book on starting a business). And of course, it’s summer time in Michigan, which means I have to enjoy the beautiful weather!

But we’re not here to listen to my life’s problems, right? We’re here to listen to me talk about a book. And it’s a relatively simple one….hence the title, The Laws of Simplicity.

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While it says “design, technology, business, life” on the front cover, the books focuses more on the human interface for the first two sections. For example, how a button layout on a remote can be rearranged to make it look less daunting. What learning curve should a user expect before mastering a “reinvented wheel” Thus, this simple book is broken down into 10 guidelines to follow with a total page count of 100 pages…..

Yes, it was designed that way. He literally ends the book with “I promise the keep it simple.”

The following ten guidelines are as follows:

  1. Reduce – Remove the clutter, or possibly hide it from view.
  2. Organize – Place like items near each other to create sub groups for easy access.
  3. Time – Reduction in waiting time, or filling dead time, invokes simplicity.
  4. Learn – If necessary, make it intuitive and rewarding for full use of the project.
  5. Difference – Some complexity is needed to give character to simple objects.
  6. Context – The background, or unused space, helps emphasize the main content.
  7. Emotion – Personalized designs can lead to an emotional connection.
  8. Trust – The device takes responsibility while freeing the user of mental burdens.
  9. Failure – We must embrace the limitations of the previous rules (1-8).
  10. The One – “Simplicity is about subtracting the obvious, and adding the meaningful.” I’m not really sure what this one truly means, but I believe it’s the over-arching mentality about designing around simplicity as a whole.

Throughout the book, there are a few illustrations to help the audience understand some of the more visual concepts that are discussed the book. For example, the image below illustrates the evolution of buttons on a typical iPod and how they have moved to an organized, intuitive appeal with less discrete parts to complete the simplicity of the final design.

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[If you want a laugh on the trackpad topic, check out The Onion’s video: https://www.youtube.com/watch?v=9BnLbv6QYcA]

In the end, I’m not sure that the book was truly worth reading. There was a lot of stuff that made sense, but it felt more like …… common sense. It would make a good “check list” if you are actually designing a product interface. However, I didn’t take away any large “life-altering” lessons that were worth remembering off the top of my head.

 

Side note:

What’s with MIT graduate/professors shamelessly advertising their Alma mater? This isn’t the first book I’ve read where this happened. The author could just say “when I was a professor……” but they don’t. They have to utilize those three letters whenever possible! Seriously, they are probably paid for this hidden advertising!

Here are some examples that I found in a couple minutes:

“….but I began my career originally as an MIT-trained engineer.” (page 38-39)

“I’ve been emailing since 1984 when I arrived at MIT as a freshmen.” (page 64)

“As an MIT undergraduate, I had managed to slip past the swimming requirement……..The return experience of learning how to swim at MIT was more successful. I admit that as a professor…..” (page 74)

“Every day some of the smartest young people in the world come to see me in my office at MIT.” (page 100)

“I used to see an older fellow at the MIT pool almost every day.” (Afterword)